In this issue

In this issue of Inside Packaging, we learn why simplicity should be at the heart of packaging sustainability, find out how the pharmaceutical packaging sector is evolving, and take a look at how brands are transforming their packaging strategies to cater to younger consumers.

We also dive into how Gen Z is pushing forward the adoption of smart packaging, examine how waste has become politicised, ask what waste-free means for product safety, and explore the state of the labelling sector.

Finally, we investigate the myths and realities of compostable packaging, discover how pace and politics are influencing colour trends, and hear how new technology is making it easier for brands to add value and get closer to customers.

Callum Tyndall, editor