In this issue of Inside Packaging, we look at how new print technologies could accelerate immersive AR experiences, learn how new consumer expectations are driving change amongst luxury brands, and hear from Delta Global about how luxury brands are keeping up with sustainability.

We also speak to Huskee about their reusable coffee cup made from coffee husks, examine how the caps and closures sector is responding to emerging packaging trends, and discuss how packaging looks set to change in the near future.

Finally, we ask if marketing can turn consumers into unconscious environmentalists, and break down how UK grocer Iceland is leading the way on packaging in the retail space.

Callum Tyndall, editor