Who were the biggest influencers in packaging on Twitter in Q2 2021?

Research from GlobalData has found the top influencers in packaging based on their levels of engagement online.

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Using research from GlobalData’s ‘Influencer’ platform, Inside Packaging looks at the ten most influential people and companies in packaging on Twitter during the three months to the end of June 2021.

Pentawards is an international annual packaging design competition. The annual awards are decided by a jury of experts from the industry. Founded in 2007, Pentawards also allows the packaging community to network and showcase their ideas through events and conferences.

Twitter followers: 2,693
GlobalData influencer score: 51

Paul Jenkins is a packaging consultant with around 20 years of experience in FMCG marketing. Jenkins currently handles packaging innovation at ThePackHub, a consultancy specialising in providing packaging solutions for retailers, manufacturers and suppliers.

Twitter followers: 2,697
GlobalData influencer score: 55

US-headquartered Weber Packaging produces pressure-sensitive labels, labelling and coding solutions and inkjet systems. With facilities on four continents, the company caters to industries including food and beverage, pharmaceutical, medical, and agriculture.

Twitter followers: 5,505
GlobalData influencer score: 56

Established and overseen by the US Department of Agriculture, the Paper & Packaging Board is a communications programme for the paper- and paper-based packaging industry in the country. The organisation aims to increase consumer awareness of the material’s packaging capabilities through its ‘How Life Unfolds’ campaign.

Twitter followers: 18,331
GlobalData influencer score: 58

Based in Florida, A&M Tape & Packaging owns and runs, a direct-to-consumer website selling packaging and related items manufactured by its parent company. As well as Mr Box, A&M has been supplying packaging and shipping solutions to industries including food, healthcare and retail since 1977.

Twitter followers: 9,039
GlobalData influencer score: 64

The Dieline is an information platform for packaging industry stakeholders including designers, manufacturers and suppliers. Founded in 2007, the site aims “to build a global community of practitioners and to advocate the packaging industry towards more sustainable solutions through creativity and innovation”.

Twitter followers: 59,711
GlobalData influencer score: 66

The UK division of Domino Printing Sciences provides industrial printers, coders and markers across a raft of sectors. Among its specialist areas are continuous and thermal inkjet as well as laser printing and label application.

Twitter followers: 7,608
GlobalData influencer score: 68

Packaging Innovations is a Twitter account run by Belgium-based Easyfairs Group, which organises conferences and exhibitions for the packaging industry. The next event is a two-day exhibition set to be held in London at the start of December. Covering all aspects of the packaging supply chain, Easyfairs’ portfolio also includes the Pentawards, which focuses on packaging design.

Twitter followers: 18,310
GlobalData influencer score: 70

Run by US-based consultancy Leading Futurists in partnership with Packaging Technology Integrated Solutions, The Future of Packaging is a triennial “multi-sponsor programme”. Featuring briefings, workshops and keynote presentations, the next event is scheduled for 2022.

Twitter followers: 23,942
GlobalData influencer score: 79

Trade magazine Labels & Labelling has been running since 1978. The publication focuses on developing trends and technologies in the label sector of the packaging industry.
Current publisher Tarsus Group also runs events including the Labelexpo Global Series of trade shows and conferences.

Twitter followers: 13,541
GlobalData influencer score: 100

GlobalData’s ‘Influencer’ platform - Methodology

Influencers are identified based on relevance - meaning the size of their network, connections and numbers of followers - and engagement levels with their content along with analysis and input from sector experts. They are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.