[ CrownConnect ™ ]
BRINGING PACKAGING TO LIFE
[ CrownConnect ™ ]
BRINGING PACKAGING TO LIFE
Crown has partnered with companies specialised in digital solutions to engaged in these Internet of Things opportunities
CrownConnect™ is a range of interactive solutions which offer every product a unique digital identity and life, and make it part of the Internet of Things.
With a unique Active Digital Identity™, data can be collected, managed and applied to drive applications.
These smart connected products generate data throughout the product lifecycle.
It enables the brand owner to see where their products are in real-time and deliver personalised, breakthrough experiences to their consumers through digital platforms.
CrownConnect™ offers great benefits for both brand owners and consumers and can be applied to our range of products.
Crown has established global partnerships with Evrythng and Zappar companies to provide an optional path to market.
[ CrownConnect ™ ]
BRINGING PACKAGING TO LIFE
CONSUMER BENEFITS
TASTE NOTES - COMPETITION GAMES - PRODUCT INFO - REVIEWS SHARES - AUTHENTICITY
- Each code is unique
- The consumer gets the enhanced and customised experience
GAME
- Verify that the product is genuine
- Can be used for traceability, authenticity and consumer loyalty
AUTHENTICITY
- Pre-record a video message for a gift sent to a friend
- Encourages consumer interaction with the packaging
- Augmented reality that shows product content
- Ideal for consumer interactivity
[ CrownConnect ™ ]
BRINGING PACKAGING TO LIFE
BRAND BENEFITS
One Code – Different uses
Quality control - MArketing - logistics - legal - sourcing
- Geo location of goods
- See stock level
- Reorder, manufacturing
- Verify that the product is genuine
- Ideal for highly counterfeited products
- Reduce time & cost
- Track most selling product
- Identify and understand purchasing habits
- Define and target next consumer promotions
- Quality control
- Reduce long and costly product recall
Brand regain direct access to live supply chain and consumers data
Contact us for more information and for a live demo
Beverage.Packaging@crowncork.com
Food.Packaging@crowncork.com
Specialty.Packaging@crowncork.com
Aerosol.Packaging@crowncork.com
Closures.Packaging@crowncork.com