Luke Christou:

“The main reason is that recycled glass is the most important resource for bottle-to-bottle production. Recycling has always been part of the core values of the glass industry. In the 1970s, the industry set up the first collection points for empty glass bottles and jars, which led to a steady increase in glass recycling rates. But there is still a gap in collection, which reduces the amount of glass available for recycling.

“By using recycled glass we reduce energy consumption, use of virgin raw materials, reduce CO2 emissions, and we reduce waste, production and waste management costs.

“To sum up, glass recycling is at the centre of our business model, which has been acknowledged as an authentic circular economy. But there is still 24% of glass packaging that is lost to recycling.

“As an infinitely recyclable material, glass has a unique responsibility to lead the circular economy for packaging, so it is natural for the industry to launch a renewed and ambitious circular economy action plan for glass packaging. This initiative is a concrete answer on the marketplace to brands and consumers which are looking for truly sustainable packaging options that offer guarantees on recyclability, but above all on real recycling.”

“European legislation on packaging & packaging waste requires that EU Member States achieve 70% glass recycling by 2025 and 75% by 2030. These targets are mandatory, and will measure what has effectively been recycled versus the amount of glass placed on the market. This means that we need to increase the overall volume of collected material, while providing a collection infrastructure that incentivises consumers to separate their glass bottles and jars from other materials. To meet the targets, we will need additional volumes and an excellent separate collection system, backed up by high quality sorting & treatment.”

“The closed loop starts with collection, which involves consumers who are responsible for disposing of their empty packaging, as well as municipalities and Extended Producer Responsibility schemes who are responsible for providing the adequate infrastructure. Brands, by taking an active role in the Extended Producer Responsibility (EPR) schemes, shape and support many collection systems across Europe. The challenge for Close The Glass Loop is to make sure these systems are effective for glass packaging, and remain convenient and cost-efficient. Finally, the glass treaters and manufacturers are responsible for optimising the yield from every ton of collected glass, and increasing the recycled content of glass production in Europe.

“Each part of the chain faces its own challenges, and these challenges can be very different from country to country. Close The Glass Loop will facilitate the exchange of best practice and knowledge, to speed up changes and improvements.”

“It’s still early to comment on a formal engagement, as the official launch of the platform will be in June 2020. But we can confirm that FERVER (the European Federation of Glass Recyclers), EXPRA (the Extended Producer Responsibility Alliance), as well as individual EPR schemes in Germany (DSD) and France (CITEO), are already fully committed to the objectives of the Close The Glass Loop.

“We are now establishing contacts with European-level food & beverage associations to gain their support, and launching a study on glass collection for municipalities in partnership with ACR+ and Eurocities. These strong links with municipalities will be key to the programme. In parallel, the glass industry is also mobilising partners on a national level, with multi-stakeholder initiatives such as the French Charter on 100% Verre Solutions.”

“Performance varies drastically from country to country, but so does waste management infrastructure, policy, demography, socio-economic conditions, and so on.

“To reflect the diversity of local contexts, Close The Glass Loop will be built on National Action Plans to ensure that each country has a tailormade, fit-for-purpose strategy addressing the collection gap.

“But recycling rates do not tell the full story. Volumes are also important, and our analysis shows that 80% of the glass that is not collected for recycling can be found in 7 countries: France, Germany, Spain, Portugal, Poland, Italy and UK. This means that even in countries that achieve higher rates than the mandatory targets, there is still a lot of work to do.”

“We are still in the analytical phase and will be putting forward a European Action Plan by June. But the two biggest challenges that we see are: collecting glass in a densely populated urban environment, and collecting glass from the HoReCa channel (Hotels, Cafés and Restaurants). In big cities, the competition for space is intense, making a convenient waste disposal infrastructure more challenging. In the case of HoReCa, the challenge is to develop infrastructure that takes into account the constraints of staff at the end of a long shift. We hope that Close The Glass Loop will launch pilot projects on these issues to identify best practices that can be implemented locally.”

“For the first year, the Action Plans will need to provide a strong analytical basis, so that the Close The Glass Loop stakeholders can make the right policy decisions in years to come. We have a 10-year window to reach our ambitious goals. We expect to develop annual action plans and performance reports, to assess and benchmark our progress.”

“Glass is a material with unique properties. It is simply not conceivable that glass could end up in landfill or incineration, when it can be infinitely recycled into new bottles and jars. We are absolutely committed to reaching these targets and we look forward to working with the whole value chain to make it happen.

“Such an ambition can only be realised in partnership and that is the whole spirit of the circular economy is precisely that: joined-up efforts to optimise efficiency and waste reduction at every step of the chain.”