Peering into tomorrow: IoT's impact on consumer brand packaging 

In recent years, there has been a notable surge in the adoption of Internet of Things (IoT) technology within the realm of packaging companies. Credit: rblfmr via Shutterstock

In the dynamic landscape of the packaging industry, the integration of Internet of Things (IoT) technology has emerged as a game-changer.  

Leading this transformative wave is SharpEnd, with its innovative platform, io.tt, seamlessly overhauling packaging experiences for both consumers and brands on a global scale.  

In an exclusive interview with Cameron Worth, the Founder of SharpEnd, we unravel how the company is reshaping the industry through creative IoT solutions. 

According to Worth, "We transform packaging experiences for both consumers and brands daily at SharpEnd through creative solutions supported by our platform, io.tt."  

He highlights that the platform facilitates the generation of QR codes, enabling the creation of scalable ideas and solutions across enterprises, particularly for global beauty brands. 

Worth sheds light on the recent investment by Fedrigoni, stating, "We are excited to be able to offer more integrated solutions and make it easier than ever for brands to scale connected products across technologies such as NFC, QR Codes, and RFID."  

The founder emphasises how SharpEnd simplifies the complex space of connected packaging, making it more accessible for brands to connect directly with consumers using technologies such as QR codes and NFC on packaging.

In the interview, Worth expresses how io.tt acts as a game-changer, operating in over 130 countries and connecting billions of products and store touchpoints.  

He states, "We power the global ecosystem of packaging across many industries, sectors, and countries and do this on a game-changing level for a multitude of brands."  

Moreover, the real-time dashboards and management consoles provided by SharpEnd are vital in delivering insights, helping brands understand consumer interactions and closing the previously challenging gap. 

Staying ahead of the curve 
Worth explains how SharpEnd stays ahead of the curve, stating, "We are becoming the glue of the industry, not dominating it."  

He underscores the company's flexibility, working with or without a wider team, and how the recent investment by Fedrigoni allows them to expand their footprint and leverage impressive R&D capabilities. 

Envisioning the future of connected packaging 
In discussing the future, Worth envisions significant growth for the industry and SharpEnd's role in shaping it. He states, "We expect the industry, along with SharpEnd / io.tt, to grow significantly over the next year."  

He emphasises the increased demand for cohesive consumer experiences, predicting that connected packaging will further develop experiences and drive results.  

The company aims to be at the heart of the industry, consistently innovating and challenging itself to provide more creative solutions for brands.