INSIGHT

Paying a premium:
how do consumers approach spending on luxury FMCG products?

Consumers regularly face the option to select premium products over their regular counterparts. GlobalData investigates how and why consumers choose to spend their money on luxury and premium FMCG products

Do consumers consider themselves "spenders" or "savers"

Global

Asia-Pacific

Europe

 Latin America

Middle East & Africa

North America

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Frequency of buying premium/luxury products

Global

Asia-Pacific

Europe

 Latin America

Middle East & Africa

North America

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