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INSIGHT
Paying a premium:
how do consumers approach spending on luxury FMCG products?
Consumers regularly face the option to select premium products over their regular counterparts. GlobalData investigates how and why consumers choose to spend their money on luxury and premium FMCG products
Do consumers consider themselves "spenders" or "savers"
Global
Asia-Pacific
Europe
Latin America
Middle East & Africa
North America
Image courtesy of Customdesigner / Shutterstock
Frequency of buying premium/luxury products
Global
Asia-Pacific
Europe
Latin America
Middle East & Africa
North America